Building East Africa's Insurance Future
Group Head of Direct Sales Force · APA Apollo Group
Kenya · Uganda · Tanzania
Close East Africa's insurance protection gap — one high-performing sales force at a time.
Twenty-three years.
One mission.
I have spent 23 years doing one thing: building insurance distribution systems that actually work.
That journey started in February 2002 as a Sales Executive at Mediplus Limited — learning the fundamentals of insurance sales from the ground up. It has taken me through every level of APA Insurance's sales leadership ladder — from Unit Manager to Sales Manager, Regional Manager, Head of Direct Sales Force, and now Group Head of Direct Sales Force at APA Apollo Group, leading operations across Kenya, Uganda and Tanzania.
Along the way, I became the first person in Africa to qualify as a LIMRA Associate Insurance Agency Manager (AIAM) — a global professional designation that reflects a commitment to the science and practice of building high-performing agency forces.
East Africa's insurance penetration sits below 3%. To me, that is not a problem to manage — it is the defining commercial and social opportunity of this generation. Every new policy is a family protected, a business secured, a future guaranteed.
I am building the sales force that will close that gap.
From Sales Executive to Group Head
Every step has been a classroom. Click any stop to expand.
Recognized across the industry
AKI Company of the Year — General Insurance
AKI Company of the Year — General Insurance
AKI Company of the Year — General Insurance
AKI Company of the Year — General Insurance
Highest Growth in Life Policies Sold
AKI Company of the Year — 2nd Runners-Up
AKI Innovation Award — 2nd Runners-Up
"Two years in a row. What it took for APA Insurance to win Kenya's top insurance award — and what our sales team did differently.
Services for insurers and leaders
Working with companies, teams and individuals shaping East Africa's insurance market.
Sales Force Development
Designing and building high-performance direct sales forces from recruitment to results.
Sales Training & Coaching
Practical, field-tested training for agents, Unit Managers and Regional Managers.
Distribution Strategy
Helping insurers identify growth opportunities and expand across East African markets.
Leadership Mentoring
One-on-one mentoring for sales professionals stepping into management roles.
Insurance Recruitment
Identifying and onboarding quality agents and managers who perform and stay.
Keynote Speaking
Speaking on insurance distribution, sales leadership and East Africa's market opportunity.
Moments from the field
Building teams and leading from the front across East Africa.
